Analytics & Data

Conversion Rate Optimization (CRO) is the practice of improving your website to increase the percentage of visitors who complete a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. Effective CRO strategies can significantly enhance your website’s performance, improve user experience, and boost your business’s bottom line. This […]

A/B testing, also known as split testing, is a powerful method for optimizing your digital marketing efforts by comparing two versions of a web page, email, or other marketing asset to see which one performs better. This guide will walk you through the essentials of A/B testing, including its benefits, key steps, and best practices.